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Amazonia.

Found it very interesting and was a good read.

It's written by the ex senior editor at Amazon, James Marcus, and chronicles its rise and fall. Okay maybe "fall" is a wrong word to use, but compared to its hey-day, Amazon has really become much less a prevalent entity.

James joined the company when it was made up of only like, 5 people, and was actually interviewed by Jeff Bezos himself. Well that's kind of remarkable because Amazon eventually grew to a peak of having like 8000 employees so being interviewed by the big boss man himself must have been a pretty un-thinkable experience no?

James also described the experience of becoming a paper millionaire overnight (with Amazon stocks) to becoming an overnight average Joe (dot com bubble burst, to becoming a millionaire again (through massive acquisitions), and to becoming a not-so-affluent millionaire afterwards (eBay).

He talks of how they (editors) had to help out at the company warehouse during holidays and of course, how much they hated it. They were editors afterall.

Later on, as computers and more sophisticated technology became even more omnipotent, editors were growing to become more of a liability than an asset and thousands of eployees were given the pink slip due to downsizing.

All in all, his anecdotes and tongue-in-cheek jokes were indeed very entertaining and made for a very good read.

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